If you're an overworked entrepreneur wondering why your to-do list always seems unfinished, look into hiring a personal assistant. I once had a mentor tell me that a key to day-to-day success is to hire a PA to keep the trains running on time while you focus on big picture ideas. At first, I thought it was a waste of money, but now I completely understand where he's coming from.

Executive Assistants find out what’s going on before almost anyone else. They sit it on key meetings, offer input on critical decisions, and liaise with multiple teams and even partner companies. Executive Assistants are probably among the first to find out when a CEO decides to leave the company. (After all, they’ll probably be critical to making plans for figuring out what to do when the big boss actually leaves.) EAs will probably also hear first if say—leadership decides it’s time to pick a new office space; they’ll be front and center in that process as well.

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No business is too big or small to use a PA, and with recent technological development with the internet, the new era of PA’s has come in the form of virtual assistants. Virtual assistants work remotely from their own home but undertake the same duties a normal PA would, and this can offer a cost effective alternative for smaller business who need help. So, what does a PA do?  Some of the duties a personal assistant may undertake include email and calendar management, organising transportation, call handling, research and event planning.  As an independent contractor, you might also use a PA for basic bookkeeping and invoicing your clients.  If you are trying to build an online personal brand, PA’s can also help with managing your social media profiles.

When outsourcing your job search to an external agency you can expect a quality selection of reliable candidates.  An experienced staffing agency will have the best contacts and filters in place to ensure that the candidates who are selected for your position are of the highest calibre.  They can also produce effective job adverts that attract the right kind of talent, and quickly screen through CVs, eliminating weaker CVs earlier on in the process.

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Imperson is one of the leading agencies in enterprise chatbots that support text, audio, video, AR, and VR on all major messaging platforms. Its full-service creative studio deploys and hosts your bot, and provides an advanced analytics dashboard including real-time insights to improve performance. They also monitor your chatbot's performance and continuously customizes it based on user behavior.

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When did life admin become a thing? We’re not quite sure but we do know that a “day-off” can often be entirely consumed by sitting on hold to British Gas, or searching for a holiday destination. Unless you love life admin, there is 100% a better way. One big benefit of a personal assistant is that they can take care of your personal life and your business one. As ibLE Co-Founder Georgina explains, a personal assistant can organise everything from “booking hair appointments, doctor appointments and sourcing gifts to doing research on trips, booking travel and even just looking through the diary to make sure everything makes sense.”
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