Your business is growing, and you are busier now more than ever. You could use an extra set of hands, so someone suggested that you should use a virtual assistant. However, you have no idea what a virtual assistant is or for that matter, how they can help you. If that is the case, small business owner, it is time for you step into 2014 and become virtual. You will add your business to the growing trend of those utilizing virtual assistants.

Trouble separating work from home. When you work from home, it’s easy to become distracted by your children, neighbors, friends, or home responsibilities. Because you’re home, you’ll be more aware of things that need to be done around the house. In addition, those who work from home often have a hard time transitioning from work life to home life. With constant access to their work while at home, it can be hard to stop working for the day, especially when there’s a lot to accomplish.


“Burnout” is a phrase that’s thrown around so often it’s lost some of its impact. Yet any entrepreneur or CEO who’s experienced burnout knows just how debilitating it can be. So how do you avoid it? Many will agree that the first step is delegation. Ensuring there are other hands to pick up tasks that you just don’t have enough hours to do. When you begin delegating to a virtual assistant it’s like paying money into a bank of time and energy. That you can easily reclaim, ensuring your account doesn’t run on empty.
Increase cross-cultural awareness. People involved in global teams should know and understand the challenges that come with communicating across cultures. For example, an American multinational oil and gas corporation wanted to ensure their non-Iraqi employees were equipped with the cultural knowledge and skills needed to succeed in the Iraqi context. Aperian Global worked with corporation leaders and local Iraqis to design a workshop for multinational employees assigned to Iraq, and it was offered in the US and the Middle East. A pre-departure workshop was also created for employees traveling to Iraq. It addressed issues such as safety, security, and health, as well as business and cultural topics. The workshops gave leaders and employees the information, skills and confidence needed to successfully collaborate and conduct business across cultural boundaries.

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If you're an overworked entrepreneur wondering why your to-do list always seems unfinished, look into hiring a personal assistant. I once had a mentor tell me that a key to day-to-day success is to hire a PA to keep the trains running on time while you focus on big picture ideas. At first, I thought it was a waste of money, but now I completely understand where he's coming from.

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